PROVIDING INNOVATIVE AND EFFECTIVE SOLUTIONS FOR TOOTH SENSITIVITY: GSK’s Successful Launch of Sensodyne Repair and Protect Deep Repair
Tooth sensitivity is a clinically important problem that affects a considerable proportion of the adult population. It can exert significant burden on patients and may largely affect their quality of life which highlights the need for effective solutions against dentine hypersensitivity. However, the limitations that the COVID pandemic has brought about has greatly altered patients’ health-seeking behavior and ultimately, the dynamics of the relationship between dentists and their patients. As such, there is a need for novel solutions that patients can rely on to effectively address dentine hypersensitivity.

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